Knowledge is in FGM’s DNA. The passion for oral health drives us to transform people’s lives and the way they relate.
Visual Identity
PURPOSE
Transform lives through smiles.
THE BUSINESS
Health and well-being.
MISSION
Offer innovative, scientifically-based products and solutions for health professionals, providing well-being.
VISION
To be among the leading global brands in dental solutions and expand into new health business areas.
VALUES
Go beyond: innovation, product development, services, and relationships.
Scientific basis: invest in scientific studies to prove the efficacy and safety of products.
Performance: believe in and practice high performance in results, customer satisfaction, product delivery, services, and people development.
Agility: respond and act assertively in the best time.
Passion: people passionate and driven by the purpose of transforming smiles, committed daily to best practices and results, inspiring with constructive atitudes.
GLOBAL BRAND PRESENCE IN BRAZIL AND THE WORLD
We are pioneers in the dental field in Brazil, with the development of the first genuinely Brazilian dental whitener, now globally known as Whiteness Perfect. This product has been voted the best home whitener five times by Dental Advisor. Additionally, we offer over 400 products in various applications, such as biomaterials, implants, composites, adhesives, cements, fiberglass posts, and finishing and polishing materials. Our products are present in over 100 countries.
We use cutting-edge technology and applied science in processes to create and offer safe and differentiated solutions for oral and aesthetic rehabilitation.
We constantly invest in research and development, as well as establish partnerships with professors, universities, and national and international research centers. These collaborations allow us to provide smiles that exceed expectations.
OUR WAY OF BEING
These two archetypes represent our behavior and are in the collective unconscious, perceived similarly by everyone who interacts with the brand in some way.
WISE
The wise archetype is intelligent and reflective, always seeking answers to its questions. This archetype is often used by companies that wish to be seen as a source of knowledge.
In our practices, we are caretakers by ensuring well-being and quality, as well as by disseminating knowledge, transforming our authority into shared experiences.
MAGICIAN
The magician archetype is a personality model that seeks to achieve transformations, dreams, and changes. For us at FGM Dental Group, this archetype is present in our products and launches, which transform smiles and innovate every year, meeting all the needs of dentists.
OUR TONE OF VOICE
Tone of voice is the way of speaking, the intonation, the emotional side of verbal communication.
INSPIRING
While other brands talk about the smile itself, we talk about the transformative power it holds. We engage with our clients and people by awakening the desire to experience this transformation.
ACHIEVING
Achieving is about sharing knowledge and demonstrating the changes each product can make in people’s lives. Not only in the performance of dental professionals but especially in people’s lives. Smiling changes our relationships with ourselves and with the world.
PERSONAS
Personality is the human part of the brand; it empowers and builds connections with the target audience.
ACADEMIC
A brand that is present in over 100 countries and has achieved leadership in 15 markets is a warm, friendly, and affectionate brand, capable of transforming a need, flaw, or nonconformity into something beautiful, rewarding, and worthy of a broad smile. We are a brand close to our audiences.
BEGINNER
Our products have extremely high efficiency and quality, which makes our brand desirable due to the ease of acquisition by dental surgeons, the quick results for their patients, and the pillars that underpin our commitment to people.
ENTHUSIAST
We demonstrate an exceptional level of energy, passion, and optimism regarding business and the field of dentistry. We are driven by a genuine fervor for what we do and are capable of inspiring others around us with our positive atitude.
MAIN LOGO
MAIN LOGO
Intended for materials that meet the following requirements:
- Internal marketing campaigns;
- Institutional campaigns*;
- Materials for external event stands;
- Or materials that contain both areas (aesthetics and implants) in the same material.
AESTHETICS LOGO
Intended for materials that meet the following requirements:
- Printed commercial** materials for aesthetics such as: Banners, Brochures, Leaflets, Signage, and Aesthetics social media.
IMPLANTS LOGO
Intended for materials that meet the following requirements:
- Printed commercial** materials for implants such as: Banners, Brochures, Leaflets, Signage, and Implants social media.
HOME CARE LOGO
Intended for materials that meet the following requirements:
- Commercial materials
- Printed materials for take-home products, such as banners, brochures, folders, plots, and esthetic social media posts.
* Institutional materials are those that address the company in general, without any commercial appeal.
** Commercial materials refer to materials related to products and sales.
CLICK ON THE ICON
beside to access the downloads page and download the graphics
FONTS
The standard font for FGM Dental Group is Gotham and its weight variations (Thin, Extra Light, Light, Regular, Book, Medium, Bold, Black, and Ultra). For titles and highlighted texts, we use the Gotham Bold font. For materials in Russian and Greek, the standard font becomes Univers (Regular, Bold, and Black).
Marketing Team
