The trademark of your smile

FGM works hard so people from all over the world can smile more and better.

The company's history began in 1996 with the development of the first genuinely Brazilian dental whitening gel, the now world-renowned Whiteness Perfect.  Since then, a lot has changed, but the essence is the same: we are the trademark of your smile.



With a team of professionals and researchers, FGM has a complete portfolio.



FGM goes beyond borders. It is present in OVER 100 countries, being the sales leader in several of them.


professionals reached

Sharing knowledge and experiences in approximately 2,000 courses held annually by the company.


Provide safe and innovative solutions for dentists by promoting oral health and esthetics for consumers.


Being among the top 5 global brands that offer better dental solutions.


Innovation: go beyond;

Quality: reliable products and services;

Scientific base: scientific studies which prove the efficiency and safety of products;

Performance: ability to achieve excellent results;

Customer Satisfaction: delivering high performance products and services;

Agility: a culture of responding quickly to changes.

Quality Policy

FGM Dental Group is continuously committed to meeting stakeholder expectations:

  • Disseminate technical and scientific knowledge.
  • Encourage continuous process improvement to promote organizational excellence.
  • To provide safe and healthy working conditions, in a sustainable way, protecting the environment and the natural resources available.
  • Comply with regulatory requirements and maintain the effectiveness of the quality management system.
  • Ensure brand recognition by customers and professionals in the dental market.

Policy quality
Fgm logo

Our history

Since 1995, conquering space in dentistry.

Arrow down

With thorough technical knowledge, the chemistry student Friedrich Mittelstädt developed the first 100% national dental whitening gel in Brazil. Visionary and with commercial skills, Bianca Mittelstädt transformed this into a business opportunity. Between 1993 and 1995, the couple dedicated to the development of the product, as well as to the tests and validations. This is how the Whiteness dental whitening line was born. 1

An innovative product needs a value brand. Soon, FGM is created along with its first industrial plant, which was inaugurated in Joinville (SC - Brazil), with 130m². 2

FGM becomes leader in sales of dental whitening gels in Brazil.3

With the growing demand, FGM invests in the expansion of its facilities. Today it has over 8,000m² distributed in 3 manufacturing parks and 1 logistics center, in Joinville (SC - Brazil).

FGM expands its portfolio with the launch of Whitepost fiberglass posts. The following year, it introduced the composite line to the market. With constant innovation, FGM prioritizes the product diversification. 5

FGM participated in IDS, the largest international dental show in the world, in Germany. The businessmen Friedrich and Bianca started the journey to conquer markets outside Latin America.

A FGM inicia a linha de adesivos, hoje composta por Ambar, Ambar APS e Ambar Universal APS.


FGM launched a unique photopolymerization technology, called APS, which provides amazing features and results to its products.

After investing for 6 years in research and development, FGM entered the market of implants with the Arcsys System and bone graft with Nanosynt.

FGM Clareadores starts its operations, a factory dedicated only to the manufacturing of whitening products. Whiteness Perfect is awarded by Dental Advisor, USA, as the best dental take-home whitening product for 2020.9

Pelo segundo ano consecutivo, Whiteness Perfect é reconhecido pela Dental Advisor, dos EUA, recebendo o selo Top Award 2021.