With thorough technical knowledge, the chemistry student Friedrich Mittelstädt developed the first 100% national dental whitening gel in Brazil. Visionary and with commercial skills, Bianca Mittelstädt transformed this into a business opportunity. Between 1993 and 1995, the couple dedicated to the development of the product, as well as to the tests and validations. This is how the Whiteness dental whitening line was born.
An innovative product needs a value brand. Soon, FGM is created along with its first industrial plant, which was inaugurated in Joinville (SC - Brazil), with 130m².
FGM becomes leader in sales of dental whitening gels in Brazil.
With the growing demand, FGM invests in the expansion of its facilities. Today it has over 8,000m² distributed in 3 manufacturing parks and 1 logistics center, in Joinville (SC - Brazil).
FGM expands its portfolio with the launch of Whitepost fiberglass posts. The following year, it introduced the composite line to the market. With constant innovation, FGM prioritizes the product diversification.
FGM participated in IDS, the largest international dental show in the world, in Germany. The businessmen Friedrich and Bianca started the journey to conquer markets outside Latin America.
FGM launched a unique photopolymerization technology, called APS, which provides amazing features and results to its products.
After investing for 6 years in research and development, FGM entered the market of implants with the Arcsys System and bone graft with Nanosynt.
FGM Clareadores starts its operations, a factory dedicated only to the manufacturing of whitening products. Whiteness Perfect is awarded by Dental Advisor, USA, as the best dental take-home whitening product for 2020.