The trademark of your smile

FGM works hard so people from all over the world can smile more and better.

The company's history began in 1996 with the development of the first genuinely Brazilian dental whitening gel, the now world-renowned Whiteness Perfect.  Since then, a lot has changed, but the essence is the same: we are the trademark of your smile.

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Products

Supported by science, FGM is constantly innovating to add advanced solutions to its portfolio.

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countries

FGM goes beyond borders and is present all over the world.

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professionals reached

Knowledge and experiences with students and dentists at approximately 2,000 events annually.

Mission

Provide safe and innovative solutions for dentists by promoting oral health and esthetics for consumers.

View

Being among the top 5 global brands that offer better dental solutions.

Values

Innovation: go beyond;

Quality: reliable products and services;

Scientific base: scientific studies which prove the efficiency and safety of products;

Performance: ability to achieve excellent results;

Customer Satisfaction: delivering high performance products and services;

Agility: a culture of responding quickly to changes.

Quality Policy

Working towards worldwide competitiveness, especially in the field of dentistry, ensuring brand recognition by clients and professionals.

Quality of products, processes and services is the basis of the trust and satisfaction of customers. Attention to better working conditions, staff satisfaction and continuous update of processes and products ensure consistent improvement and the success of the company.

Policy quality
Fgm logo

Our history

Consistent growth since 1995

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With thorough technical knowledge, the chemistry student Friedrich Mittelstädt developed the first 100% national dental whitening gel in Brazil. Visionary and with commercial skills, Bianca Mittelstädt transformed this into a business opportunity. Between 1993 and 1995, the couple dedicated to the development of the product, as well as to the tests and validations. This is how the Whiteness dental whitening line was born. 1

An innovative product needs a value brand. Soon, FGM is created along with its first industrial plant, which was inaugurated in Joinville (SC - Brazil), with 130m². 2

FGM becomes leader in sales of dental whitening gels in Brazil.3

With the growing demand, FGM invests in the expansion of its facilities. Today it has over 8,000m² distributed in 3 manufacturing parks and 1 logistics center, in Joinville (SC - Brazil).
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FGM expands its portfolio with the launch of Whitepost fiberglass posts. The following year, it introduced the composite line to the market. With constant innovation, FGM prioritizes the product diversification. 5

FGM participated in IDS, the largest international dental show in the world, in Germany. The businessmen Friedrich and Bianca started the journey to conquer markets outside Latin America.
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FGM launched a unique photopolymerization technology, called APS, which provides amazing features and results to its products.
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After investing for 6 years in research and development, FGM entered the market of implants with the Arcsys System and bone graft with Nanosynt.
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FGM Clareadores starts its operations, a factory dedicated only to the manufacturing of whitening products. Whiteness Perfect is awarded by Dental Advisor, USA, as the best dental take-home whitening product for 2020.9